CATEGORY |
RANKING FACTOR DESCRIPTION |
VOTED
RANK |
OUR RANK
|
OUR NOTES |
Keyword Use
|
Keyword Use in Title Tag |
4.9 |
4.9 |
Most important tag on page |
Keyword Use in Body Text |
3.7 |
3.7 |
Absolutely |
Relationship of Body Text Content to Keywords |
3.4 |
3.4 |
Agree |
Keyword Use in H1 Tag |
3.3 |
4.0 |
Necessary |
Keyword Use in Domain Name |
3.0 |
3.0 |
OK, but not required |
Keyword Use in Page URL |
2.8 |
2.8 |
Ditto |
Keyword Use in H2, H3, H4 Tags |
2.8 |
3.5 |
Necessary |
Keyword Use in Alt Tags and Image Titles |
2.6 |
3.5 |
Necessary and easy |
Keyword Use in Bold/Strong Tags |
2.3 |
3.0 |
Necessary and easy |
Keyword Use in Meta Description Tag |
2.0 |
3.0 |
Necessary and easy |
Keyword Use in Meta Keywords Tag |
1.2 |
2.0 |
Somewhat needed |
Linking
|
Internal links pointing to the target page |
4.0 |
4.0 |
Very Important, Major factor |
Link Popularity of Site in Topical Community |
3.5 |
3.5 |
High Importance |
Quality/Relevance of Links to External Sites/Pages |
3.5 |
2.5 |
Keep outgoing links to a min. |
Topical Relevance of Inbound Links to Site |
3.9 |
3.9 |
Major factor |
Link Popularity of Site in Topical Community |
3.9 |
3.9 |
Similar to Relevance |
Rate of New Inbound Links to Site |
3.5 |
3.5 |
Should be growing |
Relevance of Site's Primary Subject Matter to Search |
3.1 |
4.0 |
Relevance of topic/search |
| Anchor Text of Inbound Link |
4.4 |
4.4 |
Exceptional Importance |
| Global Link Popularity of Linking Site |
3.6 |
3.6 |
High Importance |
| Topical Relationship of Linking Page |
3.5 |
3.5 |
High Importance |
| Age of Link |
3.2 |
3.2 |
High Importance |
| Topical Relationship of Linking Site |
3.1 |
3.1 |
High Importance |
| Text Surrounding the Link |
3.1 |
3.1 |
High Importance |
| Domain Extension of Linking Site |
2.5 |
2.5 |
Moderate Importance |
| Global Link Popularity of Site |
4.4 |
4.4 |
Exceptional Importance |
| PageRank of Linking Page |
2.4 |
2.4 |
Moderate Importance |
Misc. Factors
|
Historical Performance of Site |
2.8 |
2.8 |
Moderate Importance |
Manual Authority/Weight Given to Site by Google |
2.6 |
2.6 |
Moderate Importance |
Rate of New Pages Added to Site |
2.5 |
2.5 |
Moderate Importance |
The amount & frequency of new, spiderable documents |
2.5 |
2.5 |
Moderate Importance |
The frequency of searches for the domain name or the co. |
2.0 |
2.0 |
Moderate Importance |
Age of Site |
4.1 |
4.1 |
High Importance |
| Amount of Indexable Text Content |
3.2 |
4.0 |
High Importance |
| Quality of the Document Content |
3.0 |
3.0 |
High Importance |
| Frequency of Updates to Page |
2.4 |
2.4 |
Moderate Importance |
| Number of Trailing Slashes |
1.9 |
1.9 |
Slight Importance |
| Accuracy of Spelling & Grammar |
1.8 |
1.8 |
Slight Importance |
| HTML Validation of Document |
1.4 |
1.4 |
Slight Importance |
Negative
Factors |
Server is Often Inaccessible to Bots |
3.8 |
3.8 |
High Importance |
| Content Very Similar or Duplicate Content |
3.6 |
3.6 |
High Importance |
| Outbound Links to Low Quality/Spam Sites |
3.6 |
4.0 |
High Importance |
| Duplicate Title/Meta Tags on Many Pages |
3.3 |
3.5 |
High Importance |
| Overuse of Targeted Keywords |
3.3 |
3.3 |
Select correct freq. for industry |
| Participation in Link Schemes or Actively Selling Links |
3.3 |
4.0 |
High Importance |
| Very Slow Server Response Times |
2.8 |
2.8 |
Moderate Importance |
| Inbound Links from Spam Sites |
2.1 |
2.1 |
Moderate Importance |
| Low Levels of Visitors to the Site |
2.1 |
2.1 |
Moderate Importance |
